A short, entertaining video with a message that will stay with you. Very clever marketing. A serious subject delivered in such a way it makes you smile. Well it did us.
People are becomming immune to traditional adds. after all we only used to see adds in newspapers the TV or at the side of the road. We cant even draw money out of a bank without having our fill of adds. It used to bother us and it did for decades but it seems we are becoming immune and just blanking them out.
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Advertising is the rattling of a stick inside a swill bucket.
We predict an onslaught of Guerilla marketing campaigns that will no doubt, in time breach the bounds of acceptability, privacy in many cases stupidity.